Lift procedures are aesthetic medicine procedures designed to improve the appearance and tone of the skin, without the need for invasive surgery. They focus on reducing signs of ageing, such as sagging skin, wrinkles or loss of elasticity. These treatments use a variety of technologies such as ultrasound, radio waves or lasers to stimulate the production of collagen and elastin, which are responsible for skin firmness. They provide a lifting and firming effect on the skin of the face, neck or décolleté. Facelift treatments are a popular choice for people who want to improve the appearance of their skin without the long recovery period associated with traditional plastic surgery.